Investment Advisor Representative
Humberto (Bert) Moreno is a native Texan raised in the Washington DC/Baltimore area. Humberto started his 24 years of financial services industry experience in the mutual fund sector. He left his last position as regional vice president to start his advisory practice serving the group of individuals and families he felt needed his professional assistance the most, the private client. He joined SFC in February 2017.
The cornerstone of Humberto’s advisory practice is the application of the same principles used by defined benefit plans to build individuals a financial plan to pursue the goals of retirement income. Since corporate America has placed the responsibility of retirement planning squarely on the employee instead of the company, adopting the principles of successful defined benefits plan is more important than ever before. In his experience, the most successful retirement plans are the ones that begin with a financial plan. He often says, “Anyone can invest your money, but if you don’t know what your retirement goal is, you will become lost on your journey to retirement and you may never arrive.”